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The Startup

Sign Language: How a Local Bakery Found Word-of-Mouth Success

At the top of a busy, hilly artery in Collegeville, PA, there is an illuminated, double-sided sign advertising a family-owned Italian…

7 min readFeb 18, 2021

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Sign Language: How a Local Bakery Found Word-of-Mouth Success

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Jon Steiert

The Parallels Between Sanding and Marketing

With the summer heat broken and school back in session, I thought now was a good time to start a home project: sanding the fence in my…

5 min readSep 16, 2019

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The Parallels Between Sanding and Marketing

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Jon Steiert

How Don Draper Got it Right

Let’s get this out of the way, first — Don Draper was a bad man.

4 min readSep 6, 2019

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How Don Draper Got it Right

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Jon Steiert

Why I Keep Going Back to the Farmers’ Market

I love the farmers’ market.

4 min readAug 30, 2019

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Why I Keep Going Back to the Farmers’ Market

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Jon Steiert

There Is No ‘Google Maps’ For Your Future…So Here’s What You Should Do About It

“In 1,000 feet, turn left — then turn right at the fork”.

7 min readFeb 5, 2016

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There Is No ‘Google Maps’ For Your Future…So Here’s What You Should Do About It

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Jon Steiert

Don’t Let Your Smartphone Blind You

Pope Francis came through my hometown of Philadelphia this weekend on his final stop in his first trip visit to America. It was…

6 min readSep 28, 2015

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Don’t Let Your Smartphone Blind You

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Jon Steiert

Math: My Marketing Frienemy

Last week, I had the privilege of attending Social Media Marketing World with 2,499 of my closest social friends. There were over 130…

2 min readApr 1, 2015

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Math: My Marketing Frienemy

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Jon Steiert

Jon Steiert

Content Manager @netline_corp | #Hockey player | 'You are the product. You; feeling something is what sells. Not sex.' - Don Draper

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